OUR HISTORY
Sperlari has been giving moments of happiness since 1836.
REBRANDING
SPERLARI
2025
The year of the renewal of the Sperlari brand. A new logo, a new packaging and a new communication mark the beginning of a new era, which starts from the values that have made the brand an icon, to be a reference in the Italian confectionery scene.
A new chapter in our history is about to begin and is enriched by a new strength, the collaboration with Mina. A union that celebrates Italian tradition and excellence and amplifies the message of quality and passion that has always distinguished Sperlari. With a firm eye to the future, Sperlari presents its relaunch to continue to conquer generations, giving timeless emotions.
OUR STORY BEGINS MUCH EARLIER...
1836
It all began in a small shop in the heart of the city of Cremona, where Enea Sperlari gave life to two typical delicacies of the Cremona tradition: nougat and mustard. Conquering the palate of many people, the Sperlari brand quickly became well known.
1950-60
The company has evolved over time, expanding its offering to candy. The Sperlari box set not only makes the candies even more special, but becomes a symbol of quality and refinement.
1970
In this year Sperlari enters the world of chocolate with the exotic and enveloping taste of Zanzibar. This unique flavor wins the attention of many consumers, leading to immediate success.
1988
With the aim of making nougat accessible all year round, nougat bars was born. A unique way to bring a little sweetness into everyday life.
1990
It is the year of the launch of the Gran Gelées range, soft fruit jellies covered in sugar crystals. Irresistible little delights, thanks to a careful production method that gives them an inimitable consistency.
1996
The Three Kings Christmas commercial marks its debut on TV: a great success that aired for almost ten years and soon became an icon, a cult of the 90s.
2018
Sperlari, after years of silence, returns to TV to tell its double soul: an exciting Christmas commercial for nougat and a sweet commercial for candies.
2021
Italianness, tradition and link with the territory are the key elements that allow Sperlari to be recognized as a Historical Brand of National Interest, an important recognition that rewards the excellence of Made in Italy.